How insight-led user experiences can drive growth


Nick Durrant

After a successful period in the UK, Nicholas Durrant returned to Cape Town to cement and grow Bluegrass Digital, offering insight-driven user experiences, innovation and technology to drive business growth for a global market.

In this podcast, Durrant offers a view into the modern services business, often referencing the production line, which is geared towards consistent, high-standard delivery. Founded in the 1990s and built on a foundation of software engineering, Bluegrass Digital has evolved rapidly, servicing clients across Europe, the SA and South Africa, with a focus on digital experience platforms.

Durrant expands on the rise of concepts like S-commerce and T-commerce, and the shift in power between buyers and sellers in the market – and how companies like Bluegrass Digital help businesses to deliver on their objectives through outsourced partnerships with specialist software development companies.

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